Come and join our herd!
26 Jan 2023
26 Jan 2023
We are excited to reveal the sculpture for our new trail in Cambridge 2024 will be the gentle giant of the African Plains, the elegant giraffe!
Cambridge Standing Tall will see around forty of the long-legged sculptures, each designed by an artist and sponsored by a business, towering over the city of Cambridge for ten weeks in March 2024 - giving trail-goers an exciting new perspective of the city. Joining them will be up to fifty Mini-G’s, smaller sculptures decorated by school children and community groups as part of the trail’s Learning and Community Project.
Delivered in partnership with Wild in Art and principal partner Cambridge Business Improvement District (BID), the trail officially launched at an exclusive event on 25 January at the Museum of Zoology, revealing two decorated sculptures. The first, ‘Make Sense of What You See’, by the agency behind the Cambridge Standing Tall brand 10 Creative was brought to life by artist Mik Richardson, and the second, Mini-G ‘Twiga’, meaning giraffe in Swahili, by artist Phil Daniels inspired by the African Plains.
‘We can’t wait to release our herd into the wild next spring,’ comments Break Senior Partnerships and Projects Manager Pete Marron. ‘I’m really looking forward to working with all the artists, businesses volunteers, schools and community groups, and seeing all the different designs on the sculptures. I’m also pleased to be raising awareness for our care leavers and encouraging everyone to stand tall with the young people we support, reminding them that no matter their start in life, nothing is out of their reach.”
The trail will be bringing together a wide variety of organisations from across Cambridgeshire and Break are inviting local businesses to support the trail and join the inaugural group of sponsors Cambridge BID, Cambridge City Council, Pentaco Construction, Cambridge Hilton, Gonville Hotel, Aspiration Europe, First Copy and media partner Cambridge Independent. Local schools and community groups are also being encouraged to take part by adopting and decorating one of up to the fifty Mini-G’s
Ian Sandison, Cambridge BID Chief Executive Officer says: “We are delighted to be the Principal Partner for the Cambridge Standing Tall 2024 project and to be working with Break on the city’s second art sculpture trail. Our ambition for this trail is to showcase the city to all who visit, live and work in Cambridge and encourage people to come out and explore areas they may not be familiar with. The trail is designed for all age ranges therefore can be enjoyed by the whole family, making this a low-cost, accessible activity for everyone.”
Charlie Langhorne, Co-founder and Managing Director Wild in Art says: “We are very excited to continue our partnership with Break and Cambridge BID. Building on the excitement of Cows about Cambridge, I have no doubt that the giraffe sculptures will capture the imaginations of residents and visitors alike. It’s a unique opportunity for businesses, the creative sector and the wider community to come together and create something very special for Cambridge, while raising much needed funds to support Break’s work.”
All money raised will go towards supporting young care leavers, who have to leave care at just 18, and will mean that Break can be with them on their journey towards independence for as long as they need. Cambridge is home to the charity’s pioneering Staying Close, Staying Connected service, where young care leavers are supported into independence and beyond by providing good quality housing so they'll always have a roof over their heads and giving them opportunities to truly flourish and shine.
For those interested in becoming Sponsors or schools & community groups looking to get involved, visit the Cambridge Standing Tall page for more information.